With their clean and green insinuations, electric vehicles (EVs) are considered to be vastly better for the environment than the traditional internal combustion engine vehicle (ICEV). Since EVs took to the roads in the 2000s, they have been on the rise and often are accompanied by two very polar opposite debates.
Read MoreThey say that change is the only constant in life and brands are not immune. There are a multitude of reasons why an entity would want to rebrand, whether it’s to appeal to a new market, embrace new technology, adopt new products or services or even as a result of a major global event, such as a pandemic.
Read MorePop quiz for our audience of marketers and brand custodians - Are you employing a defensive brand strategy? On the flipside, do you play with offensive tactics? Or third option, are you avoiding the skirmishes altogether?
Read MoreCurrently we are facing a new crisis as Australia’s major populous states emerge from extensive lockdowns. The not-unexpected labour shortage is hitting sectors from hospitality and logistics, to agriculture and retail.
Read MoreSlowly marketers have been relinquishing both their scope of influence but also their effectiveness. Was it deliberate or was it accidental?
I’ve been trying to find the Easter Bunny, but I can’t seem to find it anywhere...
Read MoreThe high, pointy-end of the fashion industry has faced all sorts of challenges over its tumultuous history
