Posts in Learn
The New Age of the Retail Store

After the Covid-19 pandemic, the retail landscape has undergone some profound changes as people no longer want to come into store and window shop. Foot traffic in traditional brick-and-mortar stores and CBD locations has declined as E-commerce has gained a larger share of customer spending. Businesses no longer have to worry about just driving sales in-store but rather how to use the space to connect customers to brands and bring them into stores.

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LearnGuest User
#tiktokmademebuyit

GWI released their report on Social trends in 2022 which inspired me to take a deeper look into TikTok. My perception of the social media platform to date was that it was a place for dance challenges and make-up tutorials for teenagers, rather than a destination for brand marketing.

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LearnMichaela Scott