In the dynamic world of marketing, we understand that staying ahead requires embracing new tools strategically to enhance operations without disruption. By identifying needs, such as streamlining communication with Google Workspace or optimising project management with Asana, agencies can select tools that align with their workflows and goals.
Read MoreWith more people looking to satisfy their inner child, the rise of the blind box market has taken Asia by storm. Now moving towards western countries, the blind box market is not looking at slowing down anytime soon.
Read MoreHave you ever wondered how much an activation or event costs? Check out our methodology here.
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After the Covid-19 pandemic, the retail landscape has undergone some profound changes as people no longer want to come into store and window shop. Foot traffic in traditional brick-and-mortar stores and CBD locations has declined as E-commerce has gained a larger share of customer spending. Businesses no longer have to worry about just driving sales in-store but rather how to use the space to connect customers to brands and bring them into stores.
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With less and less Australians interested in having children, where is all their time, love and energy being devoted? The answer to this comes as no furry surprise. In recent years the desire to own a dog has exploded. It appears that every man and his dog now literally… has a dog.
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When it comes to making decisions, both big and small, we can often be left pondering the outcome of our actions. The notion of hindsight can be a blessing and a curse when we take the time to reflect on decisions made in our past.
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GWI released their report on Social trends in 2022 which inspired me to take a deeper look into TikTok. My perception of the social media platform to date was that it was a place for dance challenges and make-up tutorials for teenagers, rather than a destination for brand marketing.
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With their clean and green insinuations, electric vehicles (EVs) are considered to be vastly better for the environment than the traditional internal combustion engine vehicle (ICEV). Since EVs took to the roads in the 2000s, they have been on the rise and often are accompanied by two very polar opposite debates.
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They say that change is the only constant in life and brands are not immune. There are a multitude of reasons why an entity would want to rebrand, whether it’s to appeal to a new market, embrace new technology, adopt new products or services or even as a result of a major global event, such as a pandemic.
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Despite all boozy stereotypes, Australians are drinking less and it isn’t a new trend. Over the past 15 years alcohol consumption in Australia has decreased from 10.8 litres per capita per year down to 9.4 litres, the lowest it’s been in 50 years.
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Not all that long ago Formula 1 was a sport that was relatively unknown outside of Europe and diehard fans. As with any sport, those on the outside just didn’t get it. Then along came Drive to Survive, a Netflix docuseries documenting the rivalries, politics and melodrama of Formula 1.
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Pop quiz for our audience of marketers and brand custodians - Are you employing a defensive brand strategy? On the flipside, do you play with offensive tactics? Or third option, are you avoiding the skirmishes altogether?
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Renovating a house, whilst exciting, is also incredibly daunting. My renovation experience to date has been limited to watching episodes of The Block. Can an entire laundry and bathroom really be built in a week?
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There was a time not all that long ago when the humble QR code was unfamiliar to most of us. Fast forward to today and they are ubiquitous.
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Each December, a global phenomenon reignites: Spotify Wrapped. The extremely successful campaign, launched in over 30 markets this year, has grown year upon year, becoming more interactive and user-oriented than ever.
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Currently we are facing a new crisis as Australia’s major populous states emerge from extensive lockdowns. The not-unexpected labour shortage is hitting sectors from hospitality and logistics, to agriculture and retail.
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Petit à petit, l’oiseau fait son nid; little by little the bird builds its nest, this French idiom tells us. Whatever the nest may be, it will take time to construct.
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If you are unlike me, who vigorously follows astrology, you probably don’t pay attention to the moon phases…unless, of course, a special moon is all over the latest news or your social media feed
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Slowly marketers have been relinquishing both their scope of influence but also their effectiveness. Was it deliberate or was it accidental?
Last weekend, I had very juxtaposing plans…
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