Have you ever wondered how much an activation or event costs? Check out our methodology here.
Read More
After the Covid-19 pandemic, the retail landscape has undergone some profound changes as people no longer want to come into store and window shop. Foot traffic in traditional brick-and-mortar stores and CBD locations has declined as E-commerce has gained a larger share of customer spending. Businesses no longer have to worry about just driving sales in-store but rather how to use the space to connect customers to brands and bring them into stores.
Read More
With less and less Australians interested in having children, where is all their time, love and energy being devoted? The answer to this comes as no furry surprise. In recent years the desire to own a dog has exploded. It appears that every man and his dog now literally… has a dog.
Read More
When it comes to making decisions, both big and small, we can often be left pondering the outcome of our actions. The notion of hindsight can be a blessing and a curse when we take the time to reflect on decisions made in our past.
Read More
GWI released their report on Social trends in 2022 which inspired me to take a deeper look into TikTok. My perception of the social media platform to date was that it was a place for dance challenges and make-up tutorials for teenagers, rather than a destination for brand marketing.
Read More
With their clean and green insinuations, electric vehicles (EVs) are considered to be vastly better for the environment than the traditional internal combustion engine vehicle (ICEV). Since EVs took to the roads in the 2000s, they have been on the rise and often are accompanied by two very polar opposite debates.
Read More
They say that change is the only constant in life and brands are not immune. There are a multitude of reasons why an entity would want to rebrand, whether it’s to appeal to a new market, embrace new technology, adopt new products or services or even as a result of a major global event, such as a pandemic.
Read More
Despite all boozy stereotypes, Australians are drinking less and it isn’t a new trend. Over the past 15 years alcohol consumption in Australia has decreased from 10.8 litres per capita per year down to 9.4 litres, the lowest it’s been in 50 years.
Read More
Not all that long ago Formula 1 was a sport that was relatively unknown outside of Europe and diehard fans. As with any sport, those on the outside just didn’t get it. Then along came Drive to Survive, a Netflix docuseries documenting the rivalries, politics and melodrama of Formula 1.
Read More
Pop quiz for our audience of marketers and brand custodians - Are you employing a defensive brand strategy? On the flipside, do you play with offensive tactics? Or third option, are you avoiding the skirmishes altogether?
Read More
Renovating a house, whilst exciting, is also incredibly daunting. My renovation experience to date has been limited to watching episodes of The Block. Can an entire laundry and bathroom really be built in a week?
Read More
There was a time not all that long ago when the humble QR code was unfamiliar to most of us. Fast forward to today and they are ubiquitous.
Read More
Each December, a global phenomenon reignites: Spotify Wrapped. The extremely successful campaign, launched in over 30 markets this year, has grown year upon year, becoming more interactive and user-oriented than ever.
Read More
Currently we are facing a new crisis as Australia’s major populous states emerge from extensive lockdowns. The not-unexpected labour shortage is hitting sectors from hospitality and logistics, to agriculture and retail.
Read More
Petit à petit, l’oiseau fait son nid; little by little the bird builds its nest, this French idiom tells us. Whatever the nest may be, it will take time to construct.
Read More
If you are unlike me, who vigorously follows astrology, you probably don’t pay attention to the moon phases…unless, of course, a special moon is all over the latest news or your social media feed
Read More
Slowly marketers have been relinquishing both their scope of influence but also their effectiveness. Was it deliberate or was it accidental?
Last weekend, I had very juxtaposing plans…
Read More
For those who are not familiar with the method, in a few words, Pilates is a form of low-impact exercise based on strengthening the body, promoting the power and control of our mind.
Read More
Last weekend, I had very juxtaposing plans…
Read More